Cleveland Heights Trademark Lawyer

Cleveland Heights Trademark Lawyer

Trademarks should be an important part of every business. They help identify your product, service, company name, and more to your consumers. It is important that business owners not only establish a trademark but also that they take the necessary steps to defend it. While obtaining a trademark is relatively easy with the help of a Cleveland Heights trademark lawyer, losing it is just as easy if it is not properly maintained and enforced. 

What is a Trademark?

A trademark can take the form of a word, a name, a symbol, or a device that is used to indicate the source of goods or services. Trademarks help distinguish different goods and services in the marketplace and often imply a good feeling toward the business it represents. 

There are many different types of trademarks in business. Brand names and logos can help distinguish businesses from their competitors. Advertising slogans, which can help build brand recognition in the minds of customers, can also be trademarked. Additionally, certification trademarks are also an important part of the business for companies that must meet certain standards. 

Why You Should Register Your Trademarks

Business owners that do not register their trademarks are losing out on the many benefits a trademark can bring. Registering your trademark allows you:

  • Exclusive rights over the trademark
  • To use the trademark as security when it is hypothecated, allowing you to use it to secure loans
  • To establish it as intangible property, so it is never separated from the business
  • To license the trademark so you have recourse if someone infringes on it
  • To deter competitors from using a trademark that is identical or similar to yours

These are just a few of the benefits trademarks bring, and why every business owner should consider registering one or more. 

Maintaining a Trademark

Although it is important for business owners to create and register trademarks, it is just as important that they maintain them once they have been created. When trademarks are not maintained, it is possible for business owners to miss the renewal deadline and lose their trademark. When that happens, anyone can use the trademark without facing legal repercussions. 

Additionally, failing to maintain a trademark can also result in missed business opportunities such as enhancing business relationships, creating licensing revenue, and giving businesses a competitive edge. 

It is also just as important to hold competitors and others that infringe on a registered trademark accountable in a timely manner. Business owners can receive compensation for any losses they incurred as a result, but they must act swiftly. 

Call a Cleveland Heights Trademark Lawyer for Help Registering Your Trademark

It is important all business owners properly register their trademarks, and that they take due diligence at the beginning of the process in order to avoid problems in the future. At Niekamp, Weisensell, Mutersbaugh & Mastrantonio, LLP, we are the Cleveland Heights trademark attorneys that can help you establish and register a trademark and then protect it for the life of your company. One small error in this complex process can put your trademark at risk. Let us make sure it is done right. Call us today or contact us online for your free consultation and learn more about how we can help. 

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