Trademarks should be an important part of every business. They help identify your product, service, company name, and more to your consumers. It is important that business owners not only establish a trademark but also that they take the necessary steps to defend it. While obtaining a trademark is relatively easy with the help of a Cleveland Heights trademark lawyer, losing it is just as easy if it is not properly maintained and enforced.
A trademark can take the form of a word, a name, a symbol, or a device that is used to indicate the source of goods or services. Trademarks help distinguish different goods and services in the marketplace and often imply a good feeling toward the business it represents.
There are many different types of trademarks in business. Brand names and logos can help distinguish businesses from their competitors. Advertising slogans, which can help build brand recognition in the minds of customers, can also be trademarked. Additionally, certification trademarks are also an important part of the business for companies that must meet certain standards.
Business owners that do not register their trademarks are losing out on the many benefits a trademark can bring. Registering your trademark allows you:
These are just a few of the benefits trademarks bring, and why every business owner should consider registering one or more.
Although it is important for business owners to create and register trademarks, it is just as important that they maintain them once they have been created. When trademarks are not maintained, it is possible for business owners to miss the renewal deadline and lose their trademark. When that happens, anyone can use the trademark without facing legal repercussions.
Additionally, failing to maintain a trademark can also result in missed business opportunities such as enhancing business relationships, creating licensing revenue, and giving businesses a competitive edge.
It is also just as important to hold competitors and others that infringe on a registered trademark accountable in a timely manner. Business owners can receive compensation for any losses they incurred as a result, but they must act swiftly.
It is important all business owners properly register their trademarks, and that they take due diligence at the beginning of the process in order to avoid problems in the future. At Niekamp, Weisensell, Mutersbaugh & Mastrantonio, LLP, we are the Cleveland Heights trademark attorneys that can help you establish and register a trademark and then protect it for the life of your company. One small error in this complex process can put your trademark at risk. Let us make sure it is done right. Call us today or contact us online for your free consultation and learn more about how we can help.
Attorney Advertising. This information is designed for general information only. The information presented should not be construed to be formal legal advice nor the formation of a lawyer/client relationship. Past results and testimonials are not a guarantee, warranty, or prediction of the outcome of your case, and should not be construed as such. Past results cannot guarantee future performance. Any result in a single case is not meant to create an expectation of similar results in future matters because each case involves many different factors, therefore, results will differ on a case-by-case basis. By providing certain contact information herein, you are expressly authorizing the recipient of this message to contact you via the methods of communication provided.
How did we do?
Note: Your review may be shared publicly.
